Email Marketing

Email Marketing is alive and well, and it continues to be the most cost-effective way to communicate with your customers and prospects. The key issue is making sure you do it properly, that you comply with all regulations regarding email, and that you differentiate your communication as a worthwhile source of information.

What We Offer

The better you use email, the more likely you are to make a sale. We help you make sure your offer is clear for your targeted audience.

No one minds getting an attractive email about a subject they care about. People hate getting unsolicited emails about things that they don’t. The first 3 seconds of reading – how does it look? Is it clear what it is about? – will determine whether your prospective customer is going to read your communication.

We can show you how to do it properly.

Comply With Spam Regulations

A substantial amount of legislation has passed in the United States and Europe regarding email marketing that helps protect us all from the evils of ‘SPAM’. Eliminating genuine business email is not the objective, however, and we can help you keep all your marketing efforts 100% compatible with spam laws.

Make ‘Permission’ Part of All Your Marketing

No current or proposed legislation affects your ability to market to people who have given you their permission. You do, however, as a normal part of business, need to make the ‘permission’ part of your marketing more obvious. This should be done in contracts, web site registrations, etc., as a normal course of your business dealings.

Track and Measure Everything

When you measure results, you can improve what you do. If you don’t, you are operating in the dark.

  • How many people responded to your email campaign?
  • What was the click-through rate?
  • What was the opt-out rate?
  • Where else did they go on your website?
  • Who did the followup and how long did it take?
  • Did they purchase something?
  • Did they suggest any improvements for your campaign?

If you don’t have answers, you need a better process.

We’ll Help You Make Your Email Marketing Productive

Facilitating responsible permission based marketing should be your key objective and we’ll help you:

  • Clearly focus messages, and target them at carefully selected, and interested, audiences
  • Automatically provide easy opt-outs
  • Build internal ‘opt-in’ lists automatically, from a variety of sources
  • Better communicate with existing customer communities and new prospect communities
  • Easily comply with all new legislation

Remember, sending responsible business email is really good for all of us

Clients

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