Mobile-Friendly Email – What You Need to Know

If you are sending marketing emails, with or without email links, and your emails can’t be viewed properly on a mobile phone, then they aren’t working and they aren’t being seen by anyone.

Email Statistics as of January 2015:

  • 47% of Email Opens are now done on a mobile device.
  • If the email has a link to a website, the website is also being viewed on the mobile device.
  • People now look at their mobile device an average of 150 times per day. These brief interactions mean that your mobile emails and your website must focus on getting your point across quickly.
  • 80% of people delete an email without reading it if it doesn’t look good on their mobile device

Mobile phones already dramatically affect how people access and view emails. Local mobile searches now exceed desktop mobile searches, and the number of people treating their smartphones as their main internet device grows daily.

What makes a Mobile-Friendly Email?

Mobile friendliness means most of the following “responsive design” characteristics must automatically adjust when your email is viewed on a mobile device:

  1. Hierarchy (order) of things shown
  2. Fonts and Sizes
  3. Colors
  4. Layout (columns, etc.)
  5. Image Scaling and Size
  6. Padding (spacing left, right, and horizontally)
  7. Visibility: Hiding certain content

Ask yourself one simple question:

  1. Do your marketing emails and newsletters automatically adjust to be seen properly and allow easy response on a mobile phone? (Try them and see.)

If you can’t answer yes, you need to take action now.

How to get help

Dealing with someone you know and trust is the key factor to address these issues.  If your current email and web support person has experience with “responsive design” and understands your email process, they are the ones to call on.

There are, however, lots of people who will try to sell you partial update services, but few of them understand the whole marketing picture. Deal with someone who does.

We can help you do this effectively, within your budget, and quickly.

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