Facebook Marketing – How To Make It Work For Your Business

Still think Facebook is a social site only, and that it can have little benefit to your business?

If so, you’re missing a huge opportunity.  Facebook can help you reach all the people who matter most to your business – and make them your customers.

Why Facebook?

Through what other media channel can your business reach over 1.5 billion people, target exactly the demographic you wish, and give you direct communication with your customers?

This is why any business – big or small – should make Facebook marketing part of their business plan. It’s a great opportunity for your company to make online sales, get a following around a brand, create a platform where customers can discuss their products and, when done successfully, let people spread the word for you about your qualities.

As one Facebook advertiser said in recent interview:

“A large part of companies’ potential customers are there. Therefore, in my opinion, all companies should have a Facebook page where they can interact with their customers … No other advertising channel, at least where you can communicate, can compete with the numbers  available.”

Online Sales vs. Attracting Likes

When creating a Facebook business strategy, it’s important to think through exactly what you want to achieve. Is your goal to make ads and drive traffic to your website – perhaps a web shop where visitors can make a purchase – or do you want to drive traffic to a Facebook fan page where visitors can “like” what you do?

If used effectively, most businesses will benefit from both, so a combination is almost always the best choice. Just make sure your primary reasons for being on Facebook are clear in your head before you start your efforts.

Seven Steps in a Simple And Effective Facebook strategy

  1. Set up a Facebook Business Page and – most importantly – keep it up to date, which means making it an active part of your day-to-day marketing.  Read how to do it here.
  2. Create a small number of introductory posts profiling the benefits of your company.  Read how to do it here.
  3. Invite your initial audience to ‘like’ your business page using your existing contact lists.  This means using your LinkedIn contacts, your Constant Contact or Mail Chimp lists, and even your personal contacts – anywhere you have email addresses and names – to invite them to like your business page.  Facebook has tools to help you do this.
  4. Start doing one or two small informative posts – not selling, informing – on a bi-weekly basis.  Read how to do it here.
  5. Advertise on Facebook – yes, selling – with a small reasonable budget.  As little as 10 dollars or 10 pounds per day, for short focused time periods, can achieve remarkable results.  Read how to do it here.
  6. Measure and Adjust. The basic rule of marketing: measure your results, and adjust your tactics, based on those results.
  7. Keep up to date on Facebook policy changes – they can dramatically affect your results.  Facebook changes all the time – make sure your marketing does also.

Interested in more information on Facebook Marketing?


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